01 June 2015

FRANCESCA BALLINI

Expottimisti_Pics

FBR was opened by Francesca Ballini Richards in 2004. With more than 25 years of consolidated experience in the field of integrated communications. She has worked as Director of Communications for important fashion companies such as at Sergio Rossi, Piazza Sempione and Etro. Her strong ties to chief editors in the fashion publishing houses allow her to boldly represent the clients’ brands in the Italian and foreign press. Moreover her tightly knit team of in-house consultants enjoy excellent relations with the journalists and the media in their sectors, and understand their individual tastes and professional requirements. Welcome to the cocoon, not as a protective shell, but as a shared intimate space, where the private, cosy, personalised dimension of the home is transformed into a meeting point and a workspace, into a showroom, into an office-home with a personal touch and a strong character. The heart of this home-office, or office-home, is the well-equipped kitchen, a hub where people can meet and share ideas, where new food stylists can experiment, where visitors, friends, journalists, and fashion editors can enjoy FBR’s unique and intimate hospitality.

ONE OF MY PROJECT IS : (www.acasaproject.com) [acasa] is a new format of product presentation with a direct marketing technique, created in 2011 and developed through its editions, that took place in Milan during the Design Week. For the 2015 edition we are currently working with the “Expo” on the theme of food ethic and sustainability. [acasa] is devoted to design and food, and takes place in private exclusive houses (such as in Piero Fornasetti's and Ignazio Gardella's) and in the past years has involved brands like Iittala, Sambonet, Gervasoni and Moleskine. You can get a clearer picture from the movie that we have presented at Milan Design Film Festival. https://www.youtube.com/watch?v=yyyImFuJKX8 http://www.milanodesignfilmfestival.com/casa-possible-objects-kitchen-tales/ penso questo basti per essere #expottimista

1800101_10203445296242106_124640655_o https://www.youtube.com/watch?v=yyyImFuJKX8