Our work 
Who we are
We are a team of experts in communication and social media. From January 2014, we work thanks to a partnership between Expo2015 Spa and Fondazione La Triennale di Milano.
Our Strategy
Do you want to know how we work? On this page we share all our documents: the strategic lines of the communication plan and projects in progress.
Our numbers
Do you want to know the results of our work? In this page we publish periodical reports of Social Media Team activities.
Our channels
Our logbook. Day by day everything there is to know on Expo2015 galaxy. We’d like to hear your comments.
To be updated in real time: tweets, re-tweets, live, comments, conversations. Our hashtag? #Expo2015
Expo2015 in a diary made with images shared day by day. Ours, yours, the community’s. Be part of it!
Over 100 thematic and/or shared boards. In other words: a collection of collections dedicated to Expo2015 and its themes.
TUMBLR
Numbers, Books, People, Quotes, Postcards from Italy, Foody Tales, Cluster Game... We use TUMBLR to collect some of our projects. Follow and share our collections!
EXPOTUBE
A shortvideos story of the worldwide exhibition. Follow Expotube and discover Expo2015's world through events, live streaming, architectures and unique protagonists.
Expo2015 is a big container of events and activities. For this reason, we have created a Whatsapp service to quickly inform visitors about what happens every day within the exhibition site. Discover it!
PERISCOPE
Periscope is the new Twitter App for live streaming with smartphone. With this channel, we promote Expo2015 and Participants initiatives, making some live recordings of events inside the Exposition.
SPOTIFY
Expo2015 is music! During some events, we asked Twitter users to share songs linked with the topic of the event. Some of the many proposals have been collected in musical playlists, on our Spotify profile.
In-house projects
#MYWALL
The project #MYWALL stars as a personal collection of materials (paper but not only), gathered inside Expo2015 exhibition site and pinned on a wall located on the first floor of the Media Center.
Participants
The social address book of Expo2015’s participants: let’s meet Countries, NGO, Partners and Sponsors of the big worldwide event!
NOT ONLY SOCIAL: PARTICIPANTS' NETWORK
Expo2015 is the first international event 100% Social Media. For this reason we created a network of relationships with the Social Media Managers of Participants Countries, in order to promote on our channels all the events organized by each Pavilion.
NATIONAL DAYS
Expo2015 is an international event where many Countries take part showing their customs, traditions and their culinary culture. For this reason, Expo2015 celebrates each Participants through a dedicated day full of events, shows and initiatives and we promote them with the following format called National Day.
SOCIAL MEDIA HUB
Expo2015 Social Media Hub is a great multi-channel wall that brings all the main players of World’s Fair in the spotlight. Over 200 accounts interacting in synergy with the community.
SOCIAL MEDIA DAY
Expo2015 is the first international event 100% Social Media. For this reason we created some Press Tour of the exhibition site totally dedicated to particularly influential people on web, both national and international. Discover Expo2015 through the eyes of bloggers and web influencers.
#FESTE
Nutrition is the main theme of Expo2015: during the Exposition some of the most eaten foods in the world are celebrated, from milk to bread, until the ice cream. Each celebration is followed on our Official Account on Facebook, Twitter and Instagram, each one with a specific hashtag.
TO DO EXPO2015
TODOEXPO2015 is the official to-do list of Expo2015: pavilions, foods, performances and much more! We searched, on the web, all the most interesting things on the web and we came up with a list to help visitors, make the experience of Expo2015 much easier and funnier.
EXPO2015+100
Before you know it, Expo2015 will be history. What may seem commonplace or unimportant to us now might be profound to those in the future. Expo2015plus100 collects everyday items used during Expo2015 and works to make them timeless tokens that will become legacy within 100 years.
EXPO FACES
Why should you visit Expo2015? We asked our Ambassadors and some celebrities spotted along the Exhibition Site.
WOMEN'S WEEKS PLAYLIST
Expo2015, in collaboration with @WEWomenForExpo, launches the #WomensWeeks with a live marathon to transform Twitter into a jukebox all dedicated to women.
MOTION GRAPHICS
Colourful, dynamic and pop! These clips are the motion graphics made by Social Media Team to promote initiatives and events of Expo2015 on our social channels.
EXPOGRAM
A Social guide to Expo galaxy. Or if you rather, a “Galactic guide to Hitchikkers inside the World’s Fair” year 2015.
#MYEXPOMEMORY
At the end of 184 day a call to collect the thousands of memories of Expo2015 shared by the visitors that walk everyday through the Decumanus.
EXPOVINTAGE
A great collection of archive images from all World’s Fairs. You can participate in our shared board on Pinterest. Or by following our Instagram account @expovintage
EXPOINVIAGGIO
A communication project that takes Expo2015’s great storytelling to the main Italian cities.
MOLDOR DIARY
It’s a diary, set in the world of MolDor (Molino Dorino, Expo2015 headquarters). These are side thoughts, pictures taken during a cigarette break or when meetings become too long and boring. A backstage, where the back is not a physical place rather in our minds.
EXPOGATE WORKSHOP
An agenda of monthly meetings in Expo Gate in Milan to participate directly in #Expo2015 Social Media projects.
140 CHARACTERS FROM THE SPACE
From Expo2015 to the space through 140 characters. Check out the Twitter Interview to Samantha Cristoforetti.
EXPO LIKE
Every one of these Expolikes is a theme, an idea, an attitude, a thing. 100 thoughts that we share day by day with the community.
FOODY TALES
Milan, New York, Moscow, Tokyo London, Berlin... Our tireless mascot is at work too! Its mission? Tell the world about a unique event: Expo 2015 Milano
NUMBERS
Nutrition, environment, resources, sustainability, innovation: #Expo2015 accounted in numbers, metrics and stats.
BOOKS
Books, essays, pictorial and scientific publications. A small library in progress to find out more on Expo2015 themes.
CLUSTER GAME
A game via Tumblr, Twitter and Instagram: 90 questions to discover together the 9 Expo2015 Clusters.
QUOTES
International opinion leaders’ point of views. Pills of thought to collect and share. To feed the Planet.
in-partnership projects
WE EAT TOGETHER
#WeEatTogether is a photographic Call to Action on Instagram by WE-Women for Expo, Expo Milano 2015 project dedicated to women. The Call has been developed by the Expo 2015 Social Media team in collaboration with Instagramers Italia and third sector organisations involved in the Universal Exposition 2015, soon to open in Milan.
ARTS & FOODS
A focus on the plurality of the link between art and food, since 1851. Arts & Foods is the Expo2015’s Pavilion in the city of Milan, an exhibition curated by Germano Celant and held at La Triennale April 9 to November 1, 2015. Discover it on Twitter and Instagram @ArtsAndFoods
EXPO2015 ON THE GRID
The guide to Expo2015 for design lovers. A curious mixture of architecture, interiors, product design and a great deal of service designs. A series of places and situations that bring a smile to our lips, leave us perplexed, ask us to reflect on the world we live in. A thousand different ways of representing contemporary design.
OPEN NIGHT WORLD @ La Triennale
Triennale of Milano, from 31 August to 30 September, extends summer with events of art, music, tasting food at Edison Open Garden, in the background of "Arts & Food. Rituali dal 1851", the only Pavilion of Expo2015 in city.
BIODIVERSITY PARK
8,500 sqm dedicated to agrobiodiversity. The Biodiversity Park is the thematic area of Expo2015 realized by BolognaFiere in the heart of the exhibition site, where you can live organic farming, innovative and sustainable, from farm to table. Discover it on Facebook and Twitter.
ASIAN TWEETS
China is one of the partecipants of Expo2015. The Social Media Team of Expo, in collaboration with the Consulate General of Italy in Chongqing, uses Twitter to communicate the main events about the Great Exposition to chinese visitors,, tweetting in chinese language.
BELVEDERE IN CITTÀ
It’s a 2.0 observatory on Expo2015’s construction site. Every week, a new video provides updates on the progress of works through a drone. A project co-designed with Tim4Expo.
SOCIAL MEDIA RALEY
The Social Media Team and Division Participants of Expo2015 dedicated a weekly raley to Civil Society, in order to communicate their values: we asked each Organization to tell in a week (on their social networks) their values, contents and aims of their presence at the Exposition.
MOST BELOVED ITALIAN PLACES
A communication project by FAI - Fondo Ambiente Italiano and Expo Milano 2015, a journey of pictures through Italian's most beloved places.
WONDERFUL EXPO
A photographic journey through the wonderful tourist attractions around Milan. Discover #wonderfulexpo2015, a project in collaboration with Explora.
WELCOME TO ITALY
A trip through Italy’s wonders: over 200 images from historical Touring club archives for a project co-designed to promote the territory.
NOTTE BIANCA DEL CINEMA ITALIANO
The hashtag #nottebiancadelcinemaitaliano rises in Trend Topic Italia ranking of Twitter. The live marathon by night launched by Expo Milano 2015 in collaboration with Short Food Movie during the Rome Film Festival involved its followers with a Top 100 movies that sharped the cinema history.
External projects
@beppesala ON INSTAGRAM
Pavilions, traditional dresses, #faccedaexpo and other fascinating spots. Expo2015 through the eyes of Giuseppe Sala, on his Instagram account directly curated by him. Follow him!
ASKEXPO
How can I get to Expo? Where can I buy tickets? Is there a calendar of the upcoming events for today? Thanks to @AskExpo, the result of a cooperation between Twitter Italia e Expo Milano 2015, users can actually find their answers in real time. Don’t ask around, @AskExpo!
YOUR EXPO
is the Instagram challenge launched by Expo on life, food and its perception. In co-design with Politecnico di Milano.
DEFINING EXPO
Is the first visual dictionary dedicated to a Universal Exposition. 140 keywords to explain #Expo2015's theme. A call towards creative minds of the whole world.
Expo Extras
INSPIRATION
A collection on Pinterest of all links and references that feed daily the life of the social media team.